Newspapers Making Wrong Kind of Headlines

The newspaper industry continues in full free-fall mode, with shutdowns, layoffs and cutbacks…and more rumors of impending doom every day.

On the heels of the Rocky Mountain News closing, the Seattle Post-Intelligencier is said to be next on the list.

TIME, a magazine in jeopardy judging by the lack of advertising and shrinking size of weekly issues, ran a list of the 10 most endangered newspapers in America: Among the findings:

The Philadelphia Daily News, which tops the TIME list,  has filed for bankruptcy.

The Boston Globe is said to be losing a million dollars a week by some accounts.

The New York Daily News, one of several papers struggling in the New York metropolitan area, could easily lose $60 or $70 million.

The San Francisco Chronicle recently stated it was in danger of being closed or sold if it doesn’t stop losing money.

Headline Grabbers

Newspapers have always provided their readers with a creative and distinct way of packaging the news.

For example, take the headline, the teaser that steers the reader to the story.

Headline-writing is an art. And writing headlines for tabloid newspapers requires an extra amount of genius and humor, sprinkled with Scrabble ability.

Since the news broke that Alex Rodriguez used steroids, the back page of the New York Daily News featured A-Rod three of every four days for a month.

Here’s a sampling of those headlines.

When it was first revealed that A-Rod may have used illegal drugs:

COME

CLEAN!

When he claimed ignorance on where he got steroids:

CAN’T

GET

THIS

AT

GNC!

When he spoke about getting the drugs from his cousin:

LATER,

CUZ

And some general headlines like:

CLOWN

PRINCE

or

THE A-ROID SHOW

When stories about A-Rod’s hip injury first began to surface:

DOPE

OPERA

Not to be out-headlined, the New York Post said the Alex dug himself deeper:

A-HOLE

And of course, another Post toastie:

A-FRAUD

From the time I attended college until my early 30s, I worked as a writer and editor for several daily newspapers. And there are a couple of headlines that I’m particularly proud of writing.

While working in the composing room at the Worcester Telegram my senior year at Holy Cross College, the Yankees beat White Sox knuckleballer Wilbur Wood in both ends of a doubleheader:

Yanks Knock on Wood

 

for Doubleheader Sweep

 

Later, at the Fort Lauderdale Sun-Sentinel, the Phillies won their first World Series in nearly a century. My headline was simply:

Phinally!!

When Craig Stadler won the 1982 Masters, the heading was:

The Walrus

by a Whisker

And lastly, when Notre Dame upset top-ranked Virginia and Ralph Sampson in college basketball:

Yes, Virginia

There Really Is

a Notre Dame

Related Post: I Read the (Rocky Mountain) News Today, Oh Boy

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s