The New York Giants are Super Bowl winners, world champions.
But they are nothing but world chumps when it comes to treating their loyal fan base.
Several weeks back, the Giants announced that they would impose one-time, personal seat license fees on all ticket-holders to help raise revenue for their new stadium, below, scheduled to open in time for the 2010 season.
All current season ticket-holders are being hit with fees ranging from $1,000 to $20,000, depending upon seat location, for the right to buy tickets for the new Giants Stadium.
That amounts to a write-off for corporations and tip money for the rich and famous. But it’s a steep price for the average fan, the working-class hero, with a mortgage, bills and kids in school.
My friend Rich and his family have been Giants’ season-ticket holders for nearly 50 years, since 1960, before Y.A. Tittle, when the team played in Yankee Stadium. The tickets originally belonged to my buddy’s father, then were passed down to his sons.
They’re great seats, field level, around the 45-yard-line, 20 rows behind the Giants bench. Now Rich and his brother are facing a PSL of $10,000 for each seat, along with a rise in ticket prices from $90 to $140 per game.
They’re debating whether they to keep their seats, downgrade location, or give up the tickets entirely.
“We are not interested in getting new blood,” said Giants chief executive John Mara when asked if the PSL concept might result in the loss of present season ticket holders. “We have a very loyal fan base who have been there for a long time, and we want to keep them in the building.”
Although Mara said all the right worlds, the truth is some of those loyal fans will no longer be able to see their beloved Giants.